Best quotes by Jef I. Richards on Advertising
Checkout quotes by Jef I. Richards on Advertising
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‟ Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'
- Jef I. Richards
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‟ In advertising, sex sells. But only if you're selling sex.
- Jef I. Richards
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‟ Creativity is an advertising agency's most valuable asset, because it is the rarest.
- Jef I. Richards
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‟ In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.
- Jef I. Richards
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‟ If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
- Jef I. Richards
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‟ Advertising is the 'wonder' in Wonder Bread.
- Jef I. Richards
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‟ Advertising is speech. It's regulated because it's often effective speech.
- Jef I. Richards
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‟ There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.
- Jef I. Richards