Best quotes by David Ogilvy on Will

Checkout quotes by David Ogilvy on Will

• ‟ Never stop testing, and your advertising will never stop improving.

  - David Ogilvy
  

• ‟ The more informative your advertising, the more persuasive it will be.

  - David Ogilvy
  

• ‟ If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

  - David Ogilvy
  

• ‟ There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

  - David Ogilvy
  

• ‟ The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

  - David Ogilvy