Best quotes by David Ogilvy on Advertising

Checkout quotes by David Ogilvy on Advertising

• ‟ The more informative your advertising, the more persuasive it will be.

  - David Ogilvy
  

• ‟ Advertising is only evil when it advertises evil things.

  - David Ogilvy
  

• ‟ What you say in advertising is more important than how you say it.

  - David Ogilvy
  

• ‟ What really decides consumers to buy or not to buy is the content of your advertising, not its form.

  - David Ogilvy
  

• ‟ Advertising reflects the mores of society, but it does not influence them.

  - David Ogilvy
  

• ‟ Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

  - David Ogilvy
  

• ‟ Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

  - David Ogilvy
  

• ‟ Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.

  - David Ogilvy
  

• ‟ Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.

  - David Ogilvy
  

• ‟ I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

  - David Ogilvy
  

• ‟ Ninety-nine percent of advertising doesn't sell much of anything.

  - David Ogilvy