Best quotes by David Ogilvy on People

Checkout quotes by David Ogilvy on People

• ‟ If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

  - David Ogilvy
  

• ‟ I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

  - David Ogilvy
  

• ‟ Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

  - David Ogilvy
  

• ‟ On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

  - David Ogilvy
  

• ‟ You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

  - David Ogilvy
  

• ‟ Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.

  - David Ogilvy
  

• ‟ Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.

  - David Ogilvy